Terms & Conditions

1. Overview

This website is operated by Shadow Securitronics. Throughout the site, the terms “we,” “us,” and “our” refer to Shadow Securitronics. We offer this website, including all information, tools, and services, to you, the user, conditioned upon your acceptance of these Terms and Conditions.

By accessing our site and/or purchasing from us, you agree to be bound by these Terms and Conditions, including additional terms referenced herein. If you do not agree with these terms, you may not use our services.

2. Online Store Terms

You must be at least the age of majority in your jurisdiction to use our services.

You may not use our products for illegal or unauthorized purposes.

A breach of these terms will result in immediate termination of services.

3. General Conditions

We reserve the right to refuse service to anyone at any time.

Your content may be transferred unencrypted over networks.

You agree not to reproduce, duplicate, copy, or exploit any portion of the service without written permission from us.

4. Accuracy of Information

We are not responsible if information on this site is inaccurate or outdated.

We reserve the right to modify site content without obligation to update users.

5. Modifications to Services and Prices

Prices are subject to change without notice.

We may modify or discontinue services at any time without notice.

6. Products and Services

Certain products/services may be exclusively available online and subject to limited return policies.

We reserve the right to limit sales to any person, geographic region, or jurisdiction.

Product descriptions and pricing are subject to change without notice.

7. Accuracy of Billing and Account Information

We reserve the right to refuse or cancel any order.

You agree to provide accurate and complete account information.

Please review our Return Policy for more details.

8. Third-Party Links

We are not responsible for third-party website content, products, or services linked on our site.

Any issues with third-party transactions should be directed to the respective third party.

9. User Submissions

By submitting content, you grant us the right to edit, publish, and distribute it.

You may not submit illegal, abusive, or harmful content.

10. Personal Information

Your submission of personal information is governed by our Privacy Policy.

11. Errors, Inaccuracies, and Omissions

We reserve the right to correct any errors or inaccuracies and to update information without notice.

12. Prohibited Uses

You may not use the site for unlawful purposes, to violate laws, or to infringe upon our intellectual property rights.

Any violation may result in termination of access to our services.

13. Disclaimer of Warranties & Limitation of Liability

We do not guarantee uninterrupted, timely, secure, or error-free service.

Your use of the service is at your own risk.

We are not liable for any loss or damage arising from your use of our services.

14. Indemnification

You agree to indemnify and hold Shadow Securitronics harmless from any claim or demand arising from your breach of these terms.

15. Severability

If any provision is found to be unlawful or unenforceable, the remaining provisions will remain in effect.

16. Termination

These terms remain in effect until terminated by either party.

We may terminate your access if you violate any provision.

17. Entire Agreement

These Terms and Conditions constitute the entire agreement between you and Shadow Securitronics.

18. Governing Law

These Terms and Conditions are governed by the laws of Ten Square Mall, #404, Jawaharlal Nehru Road, Above Saravana Bhavan, Chennai, Tamil Nadu, India, 600107.

19. Changes to Terms and Conditions

We reserve the right to update these terms at any time.

Continued use of the site after changes constitutes acceptance of the updated terms.

20. Contact Information For any questions regarding these Terms and Conditions, contact us at santhosh@infinitiventures.in.

Shadow Etail is a House of Brands embracing multiple brands under a single umbrella in Auto Care, Home Care, Health & Beauty, Pet Care & Personal Care. 

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What we are all about?

We are a fast-growing D2C (Direct to Consumer) brand in South India, based in Coimbatore (Manchester of India). Our swift rise within a short span is accredited to wide-range of home-manufactured products that simplifies your life with handy solutions.

Our portfolio of 25+ products serve multiple categories such as Repellents, Auto Care, Pet Care, Baby Care, Bags, Toys, Cosmetics, & Medicines.

As of March 20, 2024, we rank as #8 Top Seller on Amazon India.

The quick rise of Shadow Etail has been featured in multiple newspaper articles and magazine publications. It is also a testament of our commitment to our valued customers. We are grateful to our community and their heartfelt feedback, that has made this miraculous journey possible.

Our Story

In 2017, we started as Shadow Securotronics from a small 60 square feet corner room in Chennai. 

Care is our brand mission, as everyone pursues the best of it in multiple forms.

“Shadow” indicating protection in Shadow Securotronics, started with Pepper Spray and GPS Watch retailing, offering security to women and children.

However, our care mission was reciprocated thunderously with the COVID-19 pandemic, costing us a loss of ₹15 Lakhs within 5 days, with 5,000 cancelled orders.

This is when we rebranded to Shadow Etail and facilitated 10,000 quality Oximeters units (with 18 months’ warranty) received with heartfelt appreciation from the crowd nationwide. This helped us earn a solid comeback.

Post-COVID, we expanded our “care” mission by launching rat repellents that not only protected cars and houses from rats but also ensured that they didn’t kill the rats. Its effective formulation places it as a top competitor on Amazon. 

The list of our well-known brand names include Tom Cat, Bob Cat, Happy Nights, Mama Quilla, Minimalist, Fin Pharm, Gecko, Lubrizap, Germinox, Commando, Royal Heritage, Maharishi, Hola Cosmetics, Hola Baby, Ninth Ray, Happy Hippo, and Blue Raptor.

The above products are eco-friendly, family-friendly, and easy to use. They solve your day-to-day household problems more effectively and safely than the standard market products.

Achievements

Despite a colossal loss during the COVID pandemic, rebranding as Shadow Etail earned us multiple achievements within a short period. A few of these include:

  • #8 Top Seller on Amazon (All India) in March 2024.
  • Top-ranking products on Amazon, competing with brands like 3M.
  • 30,000 orders shipped every month from our warehouse
  • Business Mint 2024 Under 40 National Award Winner
  • Nationwide Awards 2024 Omni Brand E-Commerce category
  • Featured in various newspaper articles.
  • Featured in Business Outlook 2023 article
  • Supported by a customer base of 1 Million people.
  • Consistent growth of 2x every year, with a turnover of 15 crores

Vision

With the above achievements, we inspire our journey with the following vision:

  1. Benefit every Indian household with at least 1 of our affordable premium products, which span across multiple segments.
  2. We are becoming recognized as one of the largest D2C brands in India with our unique and premium products.
  3. Touching a revenue of 100 Crores by the 2025 end.
  4. Launching around 100 products by the 2024 end, currently pipelined.

Social Responsibilities

With our success, we equally contribute to the society with the following initiatives:

  • All Shadow Etail Brands and Products are environmental friendly. They are manufactured in strict conditions, ensuring both human and animal safety.
  • Shadow Etail currently employs 30% special needs women and is working towards increasing this to over 50% of their total workforce.
  • Shadow Etail owns Fin Pharm, a community-based pharmacy, which operates on a no-profit basis to cater to customer needs in Coimbatore and Tamil Nadu. Currently, more than 10,000 customers have benefitted from the Fin Pharm pharmacy.
  • Our brands, like Mama Quilla are socially conscious. All profits from the Mama Quilla brand (Premium Herbal Sanitary Pads) are donated as products to respective NGOs or Orphanages.

We share the credits of our success to our customers, supporters, and a dedicated staff team that made this possible. Join our mission to help us reach Indian households with our highly affordable and premium quality products.

About the Founder

Santhosh Balasundaram, a distinguished figure in sourcing and business innovation, has significantly impacted the Direct-to-Consumer (D2C) industry with Shadow Etail. His diverse background in Aviation, Food & Beverage, and E-commerce, coupled with a solid educational foundation in engineering and management and a Project Management Professional (PMP) certification, establishes him as a credible leader and visionary. 

Santhosh’s achievements include being honored with the “Under 40 2024 Entrepreneur of the Year” award by Business Mint in the D2C category, highlighting his exceptional contributions to the industry. Under his leadership, Shadow Etail is set to achieve a revenue of 100 crores by 2025 and launch over 100 products in 2024, with plans for international expansion to the Middle East, Singapore, and Australia.

 

An upcoming book, released in February 2024, will delve into his strategic insights and entrepreneurial philosophy, offering a deeper understanding of the success behind Shadow Etail. This publication promises to be an invaluable resource for those interested in the intricacies of the D2C landscape. For more details, visit www.shadowetail.com.

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