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What we are all about?

We’re one of the fastest-growing D2C (Direct to consumer) companies in Southern India. Based out of Coimbatore (Manchester of South India), we feel happy to share our amazing range of worthy and affordable products capable enough to serve the need of multiple categories and banged the position in the top 10 best sellers on Amazon. We achieved the top ranking in the hearts of our more than 5,000,00 customers in India.

We thrive on equal opportunities for everyone with Cruelty-free products with Consumer-centric and Socially conscious brands. Shadow Etail’s vision is to assure every household in India uses at least 1 of our affordable products across multiple segments. We aim to be one of the largest D2C brands in India by the year 2025 and touch revenues of 100 Crores. We have close to 100 products under the pipeline to launch by end of the year 2023.